Chaos Card Company!

Where Art and Clothes Collide

If you’re looking for a badass shirt, this is your place! Founders Don and Leann Rock have the badass life that reflects in their work. Don – an artist, avid music lover, and highly skilled printer – started the company over 25 years ago as a punk-rock t-shirt venture. (Would you expect anything less from someone with the last name “Rock”?) After touring here with a band, Don fell in love with Austin (as they always do), so Don and Leann left NYC 22 years ago and have made Austin their home base ever since. Their family and business have grown up alongside East Austin. They had a printing studio here long before the HOPE Farmers Market even existed. Today, Don and Leann continue to do lots of traveling, particularly during music festival season, but they love to come back to Austin music and Austin markets.


All Chaos Clothing products are 100% individually hand printed. Every shirt, bag, and dress is unique to itself. In fact, the only tech involved is a photocopier. This isn’t your average off-the-Taiwanese-press t-shirt. Each shirt is a culmination of creativity, heart, and dedicated time. Further, all the art is original to the Rocks (that name never gets old), so you can’t find their designs anywhere else. Occasionally, Chaos teams up with local recycling initiatives and other designers to create badass “cycled up” jeans and flannels. Be on the lookout for that in the fall!


The coolest thing about this company is their dedication to supporting local and ethical business practices. Also, Leann is passionate about was the community of the markets. Not only how the community enriches her own personal life, but how she hopes to spread the “market mentality” to more people each week. Living in a community of people who appreciate local, ethical, and sustainable products is something Austinites shouldn’t take for granted!


So, in sum: cool people, cool products. If you want to keep up to date on where and when the Chaos Clothing Company will be each week, visit their Facebook page! Or just come see them each week from 11:00 – 3:00 at the HOPE Farmers Market on Sundays!




I’m Brooke, the author of the blog you’ve just read. Working with the HOPE Farmer’s Market has been so great, but unfortunately I will have to leave HOPE to finish my last semester at Baylor University this fall. I will graduate with a major in political science and a minor in poverty studies and social justice. When I’m not blogging, my days are full of studying for the GRE and applications. I know I’m super exciting this summer, right? Every blog I’ll let you know something a bit more interesting about myself and this week’s fact is:

I once swam with sharks… the nice kind though.

Earth Day Kids Panel: What’s it like to live on a farm?


The HOPE Farmers Market and HOPE Play will be hosting a live stage panel discussion with Jimmy, Ada, Drew and Lila of the Johnson’s Backyard Garden family. Ray Ray Mitrano of HOPE Play will ask questions about what it is like to live on a farm near a city and answers will be both discussed and drawn!

Bring a picnic blanket, grab some food and enjoy Earth Day with us at noon.

For the latest updates see the event page.

Q&A to follow


The Story of the Market: Emily Stengel

The next story in this series is by HOPEFM founder Emily Stengel. For those of you who don’t know Emily, she’s a mover and shaker and is incredibly motivated, but always with a smile and a great sense of humor.

During her time with HOPE, she managed the art market, booked bands (including Whiskey Shivers), lined up yoga and other wellness workshops and hung monthly art exhibitions in the HOPE Gallery. She’s also responsible for HOPE’s presence at Lollapalooza and the HOPE Farmers Market at ACL every year. These days, in between traveling all over the country for her job with C3 Presents, she’s on the board of Anthropos Arts and helps coordinate the Daniel Frouman Jazz Extravaganza at the Market every spring.

Thank you Emily for all that you do!


Find her story below…

The market was born out of serendipity, at least in my version of the story…

I met Andi on July 29 of 2009. One of fate’s catalysts had a feeling that she and I would do great things together, so we HAD to meet. Over hot tea in her apartment, we shared our stories. This happened to be days after Andi conceived the idea of starting a weekly market at Pine Street Station – it would be a community gathering space where farmers, artists and great causes join to promote healthy and creative lifestyles.  Years of experience managing art markets at music festivals combined with an interest in nutrition, cooking, and local businesses, positioned me as a founding member and co-manager of the Market. Andi and I  shook hands and off we went to start the HOPE Farmers Market.

Andi and Greg met around the same time. Greg graduated from the UT School of Architecture with an emphasis in community spaces. He would soon be the original Market Manager, and in charge of recruiting farmers and food vendors. He and I hadn’t met, but we weren’t strangers for long. You get to know someone pretty quickly when you cultivate a weekly project from the ground up. After 64 Sundays, countless meetings and two years on top of that, I now consider him family and his daughter my sweet godchild.

The initial months were spent recruiting vendors, a process much like the chicken/egg riddle. We needed vendors to draw the patrons and patrons to support the vendors. It was an exciting challenge; each time a farmer or business shared our vision and applied to participate, it felt as though we hit the jack pot. With a little bit of luck, great timing, and a lot of hard work, the HOPE Farmers Market debuted on October 25, 2009. From day one, the vendors, partners and unique artistic programs set the tone for the first lazy Sunday market in East Austin.

Enter Lizzie Garrett, who joined the market as a volunteer. She was a force – an incredibly driven, reliable, organized and tall lady from Virginia. She began to lead the volunteer program, then community programs and eventually, the entire Market. When I resigned in December 2010, Lizzie stepped up and eventually went on to become the first person to commit her time solely to the Market. With the foundation that we had laid, she collaborated with vendors and community partners to develop the marketing, programming and overall structure of the Market.

While only a few names were mentioned here, every single vendor, partner, volunteer, staff member and patron who ever visited HOPE Farmers Market is responsible for the Market’s success. As the Market moves on through different hands and on to a new location, each Sunday is a personal victory and a victory for East Austin.

Emily Stengel
HOPEFM Founder

Next up: Greg Esparza, HOPEFM founder and partner at Moontower Design/Build

As many of you know, this is just a small taste of the endless stories there are to tell. Have a Market memory of your own to share? Send it to us, and we’ll share the best ones!

The Story of the Market: Andi Scull Cheatham

Market Family and Friends:

Gather ’round, it’s story time! Now that we’re settled in at Plaza Saltillo, it’s time to commemorate the big move and share the collective memories of Market organizers (and maybe some vendors) past and present. This month, we’re featuring a series of blog posts to share the history of the HOPE Farmers Market: who we are and why we’re involved, how the Market started and how it’s grown… plus give a little sneak peek into what’s coming up!

As many of you know, this is just a small taste of the endless stories there are to tell. Have a Market memory of your own to share? Send it to us, and we’ll share the best ones!

See you around the Market,

Lizzie Garrett
HOPEFM Development Director


The first in this series is written by Andi Scull Cheatham, founder of the HOPE Campaign. 

The Beginning: Andi’s story…

In 2006, I first met with Shepard Fairey in LA to discuss an idea called the HOPE (Helping Other People Everywhere) Campaign. This concept would involve artists and musicians to help raise awareness about the genocide in Darfur, Sudan. I could never have guessed that this meeting was the beginning of so much more ahead.

Three years later, I was in Austin for a HOPE/SXSW event and stopped by to see my long time friend Reji Thomas – just in time for Fader Fort in full swing at Pine Street Station. After the dust settled, Reji asked me for ideas about what to do with the space. In the past Reji and I had hosted art shows and events to support the artist community, but this time we were looking for something better, stronger, meaningful!

On the same trip, I also met with East Austin veteran and owner of Big Red Sun, Selena Souders. The first thing Selena said when she walked into the back of Reji’s old cotton rail warehouse was “farmers market!” I loved the idea and so did Reji, who shared that she had always wanted an art market or open air studio. This was exactly the type of meaningful project that we wanted HOPE to bring to the Austin community.

Farmers markets were a part of the fabric of my childhood and continued to be a weekly outlet for me as an artist and lover of fresh culinary goodness. As a child, my Chinese mother (like many other Asian immigrants in the US) shopped only at the local Chinese grocery store or at open air markets. These were the places that had food my mother considered “edible.” I remember being 8yrs old with my mom in a Safeway grocery store and watching her try to shop for our family. She was puzzled looking at all the boxed food and suddenly grabbed a loaf of Wonder bread and said to me, “This is not food. I don’t know how they sell this.”

And so research on the HOPE Farmers Market began! Who knew there were so many different and amazing farmers markets around the US, each with great formats, ideas and locations? As luck would have it, just a few weeks into gathering research I had an interesting meeting with a guy named Greg Esparza followed by visit from a girl named Emily Stengel. Greg was a recent UT Architecture graduate with a passion for community projects, and Emily had run the Art market at ACL Music Festival for the past few years – instant friendship! Together, we made the perfect team to start the first East side farmers market that would support and be supported by artists, musicians and local neighborhood families.

And so you have it. Since October 2009, many great stories, moments and relationships have happened at the HOPE Farmers Market. We’re ready for many many more to come at it’s new home at Plaza Saltillo!

Andi Scull Cheatham
Founder & Executive Producer
HOPE Campaign | HOPE Events

Next up: Emily Stengel, HOPEFM founder and current Event Services Manager at C3 Presents…

Generous Austin Artists

Part of our mission as the HOPE FM is to involve artists in building community and increasing access to healthy food in Austin. Through our monthly poster series, local artists contribute to the cause, creating beautiful posters for display in the HOPE Gallery and for sale at the Market. Over the past 3 1/2 years, we have over 40 posters in the collection – representing a wide range of up-and-coming and more established local talent!

Another local organization that shares in this effort is Generous Art – “strengthening our communities by supporting nonprofits and artists through the sale of fine art.” Through their website and events, you can buy great art and donate to the local nonprofit of your choice all at once – as 40% of each sale goes to the organization of your choosing!

Generous Art is all about creativity, community and business – supporting artists, valuing their work, and giving back at the same time. The organization was founded by Jennifer Chenoweth, a local artist and neighbor to the Market – her Fisterra Studio is just down the street and is one of our favorite stops each year on the E.A.S.T tour!

(Fisterra Studio. E.A.S.T. 2012)

Recently, two local artists – Judith Simonds and Kerry Schroeder – sold pieces through Generous Art, and the buyers chose the HOPE FM as the benefiting organization. THANK YOU Judith, Kerry and your generous buyers! Your support came at the perfect time, as we move into Plaza Saltillo and increase our community outreach this Spring.

If you too want to support the Market – please join us on Amplify Austin Day, March 4-5… or just go ahead and DONATE today!